What Makes a Good Fit Between a Brand and CELLIANT?

CELLIANT is an ingredient brand, but we don’t think of brands that use our technology as simply customers or clients. That’s because the relationship we have with brands is so much more than a transaction. Our organization works cross-functionally to support our partners across the realms of product development, supply chain, marketing, and regulatory matters. We consider the brands we work with as true partners. That means the brands must be able to meet certain criteria so that both CELLIANT and our brand partner mutually benefit from our partnership. Let’s look at those criteria and why they’re important for us to be able to do our best work with a brand.

Partner brands must have commercially viable products in market

CELLIANT is not a good fit for anyone that has not already created commercially viable products. Our partner brands must have the resources to manufacture and sell products along with proof that commercial transactions are already happening. For some partners, we have provided an opportunity to develop a new product around the adoption of CELLIANT technology. For example, we worked with our partner, Sunlighten, manufacturers of infrared saunas, to create CELLIANT-infused linens and robes, expanding the accessories they offer with these new product categories, as well as incorporating CELLIANT into their existing infrared sauna covers. So, it is not always the case that you must already be selling the product that you plan on adding CELLIANT into – we are happy to work on new projects together, provided there is existing commerciality.

Sunlighten CELLIANT-infused infrared linens
Sunlighten’s Linen Collection is infused with CELLIANT® infrared technology.

Partner brands must have a dedicated supply chain or product team member on their team

The supply chain team member from a partner brand is almost always our main point of contact throughout the product development process. In order to be on the same page as our supply chain team, it requires someone well versed with the technical expertise needed in this area of the business. Being able to effectively communicate about items such as usage guidelines and loading requirements, testing samples and troubleshooting possible issues prior to the full manufacture of a product are essential. Overall, smaller teams or those who do not have high level supply chain expertise will find it difficult to determine how to integrate CELLIANT at the raw materials level into their products.

Partner brands must want to ‘partner’ with us

Sometimes CELLIANT is confused with being a fabric mill or yarn spinner. It is important to recognize that we do not sell yarns or fabrics to brands that want to make a product. CELLIANT is integrated into our partners’ products as a mineral powder which is then provided to our authorized supply chain partners at the request of brand partners. It is these suppliers that dictate commercial terms for the brand partner, such as lead time, price and minimum order quantity. Therefore, it is important that the brand partner has a supply chain pipeline already established, particularly at the yarn and fabric level, as well as a firm understanding of the terms that this supplier will operate upon. We will, of course, support your existing supply chain on how to best work with CELLIANT materials, but we are not able to operate as a supply chain matchmaker.

Further, when it comes to partnering with us, our most successful relationships come from brands who are excited about marketing CELLIANT technology as the point of differentiation in their products. While design direction of materials remains under the brand’s domain, partners must follow guidelines to accurately and lawfully speak to the benefits of CELLIANT and must be receptive to working with our marketing team on the development of co-branded language, packaging and display assets and more. When we are equally invested in the success of the product, it builds a stronger partnership for all.

Partner brands are committed to innovation and passionate about health and wellness

We love working with innovative brands who share our passion for improving health and wellness. We appreciate brands who value science and want an ingredient brand partner to increase their product’s value. Our most successful brand partners understand who their target audience is, and how it overlaps with CELLIANT’s end consumer profiles. This results in strong storytelling that is essential for the success of the product.

By submitting the form below to get in touch with a member of our team, you acknowledge that you meet the above outlined criteria for becoming a CELLIANT partner. If you have already been notified that your project is not a match for CELLIANT at this time, we appreciate you continuing to follow our journey and would be happy to reconnect in the future when your concept is further along.

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CELLIANT Brand Partners FAQ

Does CELLIANT work with start-ups?

Though we absolutely value entrepreneurship, unfortunately, we are not in a position currently to work with start-up brands that do not have an established supply chain and commercially viable products already on the market.

Does CELLIANT help build a product pipeline for my new product idea?

No, CELLIANT is not a good fit for small-run products or trials, or product development for prospective brand partners. Small-run products and start-ups typically struggle to meet the minimum order quantities required when working with the mills that produce CELLIANT-infused fibers and yarns.

Does CELLIANT help with product development?

CELLIANT has a dedicated product development division that can connect with product development and supply chain representatives on the brand partner’s team to help with any questions they may have in developing, troubleshooting and sourcing their products. However, this process is usually driven by the brand partner, with the CELLIANT team’s support, and is not something we typically lead.