PureCare recently announced their latest pillow line, “Body Chemistry™”, a collection of seven new pillows of differing comforts and components, which include covers that are infused with technical textile-based Celliant® fibers. PureCare also is adding new pillow options to their existing Sub – 0SUB-0°® cooling pillow collection as well, expanding on the success of their highly popular SoftCell™ ® pillow construction, . and Additionally, the company is introducing upgraded and redesigned packaging for their mattress protector products.
PureCare’s new products are developed as a result of a firsthand understanding of the needs of the company’s retailers and their customers. Chief Marketing Officer Sean Bergman puts it in context: “PureCare is a team-driven, mission directed company offering health and wellness in the bedroom. There is not only technological and innovative superiority behind each-and-every PureCare top-of-bed product, but there is a real health, wellness and comfort story behind the creation and marketing of each product.” PureCare has embraced the use of technical textiles to provide added recovery, wellness and comfort features into their products.
Jeff Bergman, President and COO of PureCare comments, “The Body Chemistry pillow line is so exciting because it mirrors the overall chemistry at PureCare today. It’s a beautiful collection with a powerful story, and its creation really highlights the planning, processes and execution that we engage in daily to create focused, retailer — centric programs that appeal to consumers and are easy to sell.”
The cover of theon the Body Chemistry pillows features the unique mineral based Celliant® technical textile. Created by Hologenix®, Celliant is clinically tested to increase blood flow, improve recovery time and help the body thermo-regulate itself, promoting a better night’s sleep. “The science behind Celliant is truly exciting and more and more people are beginning to understand how Celliant fibers promote increased blood flow in your body. If our body temperature doesn’t spike up and down at night, we are more likely to get better sleep,” says Bergman.