Under Armour: ‘We make people better’

By October 17, 2018Featured

Speaking at the Drapers Fashion Forum in London, John Williams, regional director at Under Armour, made the case for the need to balance change with strong brand values to differentiate in a competitive market.

Williams told the delegates: “Our values are embodied in all our teams around the world and are so important to us. We can put all the plans we want in place, we can focus, we can change but ultimately it’s down to the will of our people, and them giving their all, day in and day out.”

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