Charlotte Pratt leads global marketing for Hologenix, ensuring there are pathways for brand partners to discover how CELLIANT®️ can differentiate their products, and to connect with their audiences after integrating CELLIANT, as her team works to drive general consumer awareness about the benefits of CELLIANT infrared technology.
Charlotte has over a decade of experience in the global fashion industry with a passion for spaces in which fashion, technology, and wellness coincide. She enjoys trend analysis, understanding the psychology of consumer behavior, and building emotional connections with target audiences through powerful and consistent written and visual storytelling across all marketing channels. She has been a featured contributor for publications including MyTotalRetail, Retail TouchPoints, Elephant Journal, SpiceWorks, and more.
July 15, 2024 – The competitive world of apparel and fashion has always been seen as a fast-paced industry where new trends and rapid change are embraced, and…
May 8, 2024 – “Your brand can’t be everything to everyone.” It’s a phrase I’ve heard again and again as a professional marketer with experience helping brands navigate major shifts…
July 17, 2023 – The luxury brands that get it, get it. Today’s consumers aren’t interested in flaunting designer pieces as status symbols. Rather, they want to belong to the…
October 24, 2022 – As prices continue rising, consumers rely on a combination of their wallets and consciences when deciding which fashion industry trends to buy into…
September 8, 2022 – Would you relocate or sell a treasured item to have more time for self-care? Roughly, one-third of Americans who participated in a recent…
August 24, 2022 – If you work in marketing or product development, incorporating an ingredient brand into your offerings might be a desirable consideration for an innovative retail brand…
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