DAGi + CELLIANT Partner to Launch Sleepwear Set
April 22, 2024 – We are excited to announce our collaboration with DAGi, one of the leading underwear brands in Turkey, to infuse infrared (IR) performance and…
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Under Armour’s vision is to inspire with performance solutions you never knew you needed and can’t imagine living without. As the creators of an emerging wearable technology—infrared bio-responsive textiles—we are no strangers to introducing new innovation to our customers, and are proud of our long-time partnership with Under Armour. Over the years, CELLIANT® has been a key fabric technology in several UA collections, including performance apparel, footwear and even base layers for astronauts. Together, we push the boundaries of what the fabrics we wear can offer, resulting in cutting-edge sports gear that helps to optimize our own energy.
UA Vanish Energy is the new generation of UA RUSH™, Under Armour’s line of performance infrared apparel that’s designed to be worn, as Under Armour says, ‘at the time of sweat.’ Under Armour’s UA Vanish collection is designed to be ultra-lightweight and breathable, keeping you cool, dry and distraction-free so you can focus on leaving it all on the field, court or mat. UA Vanish Energy, like UA RUSH, is powered by CELLIANT infrared technology, and features both men’s and women’s performance apparel, including tops, bottoms, bras, shorts, leggings,jackets and more.
While workout apparel can often feel heavy or cumbersome as you sweat during hard workouts, UA Vanish Energy is quick-drying, ensuring it remains as weightless as possible. CELLIANT’s blend of bioceramic minerals is incorporated into the yarns without adding extra weight, so the infrared advantage boosts you forward rather than holding you back.
While Under Armour aims to create apparel that “makes you better every time you wear it,” CELLIANT infrared technology amplifies human potential by increasing energy, speed, performance and stamina. The CELLIANT-powered UA RUSH collection marked the culmination of this natural synergy.
As Dan Leraris, Under Armour’s GM of men’s training puts it, “This one is so pure to what our brand’s mission is, which is making you better, that we really didn’t need any other fancy slogans or missions behind it.” He adds, “We’ve always made products that you can do things in, but I don’t know if we’ve made products that do things for you as well. That’s a subtle difference, but a key difference, in what I think is Under Armour creating a new frontier, being the originators of performance apparel.”
Under Armour’s UA RUSH collection launched to the public in 2019 following a preliminary launch among Under Armour’s stable of athletes, such as Notre Dame’s football team, 2019 NFL draft prospects, and brand ambassadors including Warriors superstar Steph Curry, heavyweight boxing champion Anthony Joshua, U.S. women’s national team soccer player Kelley O’Hara, and Chinese volleyball player Zhu Ting.
Following the 2019 launch, the collection exploded in popularity during the summer of 2020 due to the introduction of a wide variety of styles, vibrant colors and attention-grabbing designs. This growth was marked by new UA RUSH brand ambassadors like wide receiver D.K. Metcalf and U.S. Olympian and legend Michael Phelps.
UA RUSH infrared apparel was curated for athletes, weekend warriors and everyone in between, offering athletic gear suited to any sport or workout. From sweat-wicking tees and warm up hoodies to ergonomic layers and weather-resistant outerwear, breathable tops, no-slip leggings and high-performance sports bras, the collection offers enhanced endurance, stamina and speed.
“I have worn this shirt every day this week and still don’t want to put it in the laundry yet. Pure comfort and I love the design!! Feels like it’s doing the trick too with helping my recovery, which is much needed as I increase my volume week over week.”
“Huge fan of 95% of the RUSH line across the board and these workout pants are no exception. The material is extremely comfortable and they fit true to size without question.”
“I love the material. It allows me to move better in every direction. I feel so much more comfortable during my workouts specially that I do sweaty ones like CrossFit and running and I don’t have to worry about feeling weighed down by a sweaty shirt.”
“This sports bra is incredibly comfortable and perfectly designed. For it to be a RUSH item with infrared properties is a huge bonus.”
“My alternate from UA Tech T-Shirt but made of better material.”
Powered by the same infrared technology that Under Armour customers know and love from UA RUSH, all UA Vanish Energy gear features CELLIANT bioceramic minerals embedded into or coated on the fabric.
CELLIANT works by absorbing and converting body heat from the wearer into full spectrum infrared energy. This is clinically demonstrated to temporarily increase local circulation and, improve cellular oxygenation and improve, boosting strength, stamina and endurance and supporting temperature regulation. The infrared advantage provided by CELLIANT wearable technology helps Under Armour, through the UA Vanish Energy collection, fulfill its promise of optimizing human performance.
One of many things we love about Under Armour is their commitment to continuous innovation. Under Armour is an early adopter of textile technologies that focus on how the fabrics we wear can provide physiological benefits to our bodies beyond the basic requirements of the garment. The fitness technology elements with distinct functional properties that you can find in Under Armour’s products include:
Further establishing themselves as trailblazers in the textile technology industry, Under Armour is one of the first of our partners to use CELLIANT Print in their collections. CELLIANT Print is one of the CELLIANT products available to licensed brand partners. Rather than being infused into fibers, yarns and fabrics, CELLIANT Print is an application technique where CELLIANT powder is adhered directly to a fabric as a topical coating. This means CELLIANT Print can be applied to the surface of any preferred fabric in a wide variety of designs.
CELLIANT Print offers the same wellness benefits as our embedded solutions, such as:
Throughout our partnership, we’re proud that CELLIANT infrared textile has enhanced a wide range of UA products.
Under Armour’s HOVR™ Machina 2 and RECOVER™ Slip Shoes are both powered by CELLIANT to boost local circulation and comfort, helping keep your feet fresher and your performance stronger.
As part of an out-of-this-world collaboration with Under Armour and Virgin Galatic, CELLIANT powered the base layers that were the foundation under Virgin Galactic’s spacesuits.
CELLIANT infrared technology is a natural fit for athletic wear and sports apparel due to its ability to improve performance and speed recovery. If you are an apparel brand or manufacturer looking to get in touch with the CELLIANT team about adding our technology to your fabrics, please fill out the form below.
Under Armour ColdGear® technology launched in October of 2020 and is designed to keep your core temperature warm while training in the cold. It’s a lightweight fabric that sits next-to-skin. The back of the fabric features channeling that helps trap heat while still being breathable. Additional features of ColdGear include 4-way stretch, active odor control, and quick drying fabric.
Under Armour HeatGear® technology is UA’s solution to keeping cool while training in warm conditions. The fabric is designed to be very lightweight, and to wick sweat away from the skin and diffuse it through the material so it can evaporate more quickly. The fabric is also highly breathable, perfect for hot days.
Under Armour SmartForm technology is uniquely constructed to flex to your shape as you move. The customized fit and unmatched comfort and mobility of SmartForm is ideal for applications such as sports bras and performance leggings.
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