Pet wellness is evolving. As people take an increasingly proactive approach to their own sleep, recovery and wellbeing, many are bringing that same mindset to the animals they consider part of the family.
That shared philosophy is at the heart of CELLIANT’s newest partnership with Australian pet wellness brand Pet Culture Co., whose new Lively Longer™ collection incorporates CELLIANT® infrared technology into products designed to support canine comfort and recovery.
From premium recovery beds and mats to a uniquely designed wearable infrared product, the collection brings passive infrared wellness into the routines dogs already know and love.
Today’s pet parents are increasingly looking beyond the basics of animal care, seeking new ways to proactively support their pets’ comfort and wellbeing throughout their lives. It’s a shift CELLIANT has seen firsthand as wellness technologies traditionally associated with human health and performance find new applications in the animal-care category. Infrared textiles offer a particularly natural fit: the technology can be incorporated directly into the products animals already rest on or wear, providing an opportunity to support wellbeing without adding another step to their routines.
For Pet Culture Co., that idea is deeply personal. The Australian brand was born from founder Anne and her son Jesse’s experience caring for their boxer, Tyson. As Tyson aged, they began searching for ways to help keep him comfortable and support his wellbeing. That journey ultimately led them to CELLIANT and inspired the philosophy behind Lively Longer.
“Our goal has always been simple—to create the products that make a difference, the ones we wished we’d had for Tyson,” said Anne, Founder of Pet Culture Co. “We know what it’s like to watch your best friend slow down and feel powerless to help. Discovering CELLIANT completely changed the way we thought about canine wellness.”
CELLIANT is a bio-responsive infrared technology designed to harness and recycle the body’s natural energy. A proprietary blend of infrared-generating minerals is embedded into fibers, yarns and fabrics. These minerals capture body heat, convert it into infrared energy and reflect that energy back to the body.
Research into infrared technology indicates benefits such as increased local circulation and cellular oxygenation. CELLIANT-powered products are designed to help support animal wellbeing through benefits including faster recovery from fatigue, increased comfort and temperature regulation. For dogs, embedding that functionality directly into products like beds, mats and wearables creates an opportunity to bring infrared wellness into something they already do every day: rest and recover.
Pet Culture Co.’s Lively Longer collection combines premium design with CELLIANT infrared technology across products created to support dogs through different stages of life. The range includes recovery beds and mats as well as a uniquely designed wearable infrared product, extending CELLIANT technology beyond the places dogs rest and into canine apparel.
Whether supporting an active companion after a full day of movement or providing added comfort for an ageing dog, the collection was created around one central purpose: helping dogs live lively, longer.
While CELLIANT is widely used in products for human sleep, recovery, wellness and performance, animal care has also been an important application of the technology.
CELLIANT has previously partnered with brands across household pet and equine wellness, with the technology incorporated into products ranging from dog beds to equine therapy solutions. These applications reflect a broader opportunity to bring infrared textiles into familiar, functional products designed with animal wellbeing in mind.
“One of the most rewarding aspects of our work has been seeing how naturally animals gravitate toward products made with CELLIANT infrared technology,” said Seth Casden, Founder and CEO of Hologenix, LLC. “We’ve seen this across applications ranging from equine therapy to dog beds, and because pets have no understanding of the technology itself, those responses have always been especially compelling. Pet Culture Co. shares our passion for improving quality of life through thoughtful innovation.” The partnership with Pet Culture Co. builds on that history while bringing CELLIANT into a broader collection dedicated specifically to canine wellness.
The best wellness technologies are often the ones that fit seamlessly into everyday life. That philosophy has long guided CELLIANT’s applications for people—and it translates naturally to the products we choose for our pets.
By combining Pet Culture Co.’s thoughtful approach to canine wellness with CELLIANT’s infrared textile technology, Lively Longer transforms familiar products into opportunities to help support comfort, recovery and wellbeing throughout a dog’s life. For the animals that bring so much to ours, it’s one more way to help support theirs.
Interested in bringing CELLIANT infrared technology to your products? Get in touch with our team to learn more about becoming a CELLIANT brand partner.
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