Pure White CELLIANT® Launches with Aeon


CELLIANT® in pure white gives brands the ability to create CELLIANT-powered products in brilliant whites, delicate pastel colors and, really, virtually any color imaginable. And we are so pleased that the first products featuring pure white CELLIANT are now available to consumers in Asia with Aeon’s TOPVALU SELECT CELLIANT recovery wear collection.

Headquartered in Chiba, Japan, Aeon is the largest retailer in Asia. Aeon’s basic principle is: ‘Pursuing peace, respecting humanity, and contributing to local communities, always with the customer’s point of view as its core.’ Aeon continues to practice its ‘Customer-First’ philosophy and demonstrate its innovative spirit with their TOPVALU SELECT CELLIANT® recovery wear collection.

TOPVALU SELECT CELLIANT will be available in about 350 stores throughout Japan and at Aeon’s official online store, Aeon Style Online. The collection offers the benefits of CELLIANT, a responsive textile that captures and converts body heat into infrared, with the variety of colors, including pure white, that Aeon customers love.

“We are very excited by the introduction of the first-ever CELLIANT products in pure white,” said Seth Casden, Hologenix Co-Founder and CEO. “Achieving this pure white color took a lot of dedicated effort from our global research team and we commend Aeon for being the first to introduce it to the consumer market.”

As we reflect and celebrate this first we also look forward to the future with Aeon and CELLIANT continuing to find new ways to bring wellness and recovery to people.