Welcome to our industry spotlight series, where we take a deep dive into the industries where CELLIANT is making its mark. In this article, we discuss how CELLIANT infrared fabric technology can help automotive brands tap into the wellness market and the increasing importance of the vehicle interior as a way for brands to stand out. We’ll look at how interiors are becoming an important point of differentiation, especially in the luxury vehicle market, how CELLIANT benefits fit perfectly for drivers and passengers, and how CELLIANT can be infused in sustainable fabrics—an important trend in vehicle upholstery.
A long road trip, commuting to and from the office, whenever people are driving there are long periods of sitting and, usually, stress. Imagine if an automotive brand could mitigate stress and bring wellness to sitting. That brand would stand apart, earning customer loyalty and adding another layer to its product storytelling.
CELLIANT infrared technology holds the promise to bring health and wellness benefits to vehicle interiors. A blend of naturally occurring minerals, CELLIANT is embedded in textiles and has been proven to increase local circulation and cellular oxygenation. This leads to a long list of wellness benefits that are relevant to the vehicle brands, including:
The automotive industry is innovative almost out of necessity. Each year, a new model of car, truck or van improves on the last. One of the areas for advancement is in new fabrics for the interiors including performance technology and sustainable, environmentally friendly fabrics. Now there’s a new type of technology—infrared.
For most people, their vehicle is one of the most expensive purchases they will make in their lives and they’ll be spending quite a bit of time in them, as Americans spend 8 hours and 22 minutes per week in their vehicles. It’s no wonder that vehicle brands are looking to make the most of their interiors, and consumers are beginning to demand more — creating vehicle interiors that deliver a ‘cabin experience’. Another survey shows that interiors are rapidly gaining on the exterior look as the most important factor in choosing a new car.
With so much importance being placed on interiors, CELLIANT infrared technology is set to deliver the next level in interior differentiation. Infrared technology helps drivers and passengers be more comfortable as CELLIANT has been shown to improve thermoregulation, enhancing other climate adaptive technologies and innovations. The boost in energy that CELLIANT provides helps drivers stay alert and go that extra mile. Since we know that consumers are willing to pay more for things that make them healthier without requiring any behavioral changes (just look at the booming supplements industry as proof), CELLIANT is a wellness technology that can justify an increase in vehicle pricing. Whether incorporated into baseline models, or as an add-on feature for a premium upgrade as vehicle shoppers create their custom build.
This focus on interiors is even more important when we consider the luxury vehicle market. Luxury vehicles need to constantly integrate new technology and innovation for their customers to meet their high standards. Whether trying to maintain an existing brand loyalty or attempting to steal market share from a competitor, luxury brands will need to get creative and provide their high-end customers with delightful amenities. Many of these, of course, involve connectivity and entertainment, but smart fabrics like CELLIANT can offer an entirely unique value proposition of wellness. Technological advances must apply across all aspects of the vehicle experience.
With so much importance being placed on interiors, CELLIANT infrared technology is set to deliver the next level in interior differentiation. Infrared technology helps drivers and passengers be more comfortable as CELLIANT has been shown to improve thermoregulation, enhancing other climate adaptive technologies and innovations. The boost in energy that CELLIANT provides helps drivers stay alert and go that extra mile. Since we know that consumers are willing to pay more for things that make them healthier without requiring any behavioral changes (just look at the booming supplements industry as proof), CELLIANT is a wellness technology that can justify an increase in vehicle pricing. Whether incorporated into baseline models, or as an add-on feature for a premium upgrade as vehicle shoppers create their custom build.
No matter which fiber CELLIANT is blended with, the result is incredibly durable. Since CELLIANT is embedded directly into the fiber, it will not wear out or wash out. In essence, the CELLIANT has become part of the very fabric.
For people who use their vehicles for work, like consumer trucks used in construction, semi-trailer trucks for hauling or heavy-duty industrial vehicles, each could benefit from CELLIANT infrared car seat upholstery. CELLIANT’s passive wellness benefits are perfect for those who spend long hours in their vehicles. Brands can offer this as a benefit to their employees, showing that they care for the well-being of their drivers.
Automotive and airline brands are rapidly turning their attention to their interiors as a way to differentiate their brand and further their offerings to support their customers. CELLIANT can bring wellness benefits, sustainability, differentiation and compelling product storytelling to any transportation brand.
If you’re interested in learning more about CELLIANT, fill out the form below to get in touch with our team.
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