Rise to the Challenge: Under Armour and Celliant
Under Armour has harnessed the power of Celliant to help athletes improve performance and kickstart recovery after exercise.
Celliant is a proprietary blend of natural, thermo-reactive minerals that capture and convert body heat into infrared energy, which is shown to increase local circulation and cell oxygenation—and that means more energy, strength, endurance and faster recovery time. As Under Armour puts it, “The garments are designed to increase blood flow to the muscles, allowing the wearer to perform better for longer.”
Under Armour has two product lines that are Celliant-powered: UA Rush and UA Recovery. UA Rush, worn by Stephen Curry, Kelly O’Hara and Anthony Joshua, has been the subject of a UA documentary, Margin of Victory, showing these athletes’ experiences during training and how they take every advantage to become champions.
With the success of Under Armour Rush and Recovery, Celliant is expanding into the wider wellness space—the versatility of Celliant technology making possible applications virtually endless.