We are excited to announce our partnership with ALDI Australia, the grocery and supermarket retailer. Together, the companies are launching a new bedding line from Kirkton House, ALDI’s store-brand home range, that utilizes the power of infrared technology for a more restful night’s sleep and faster recovery.
ALDI’s Kirkton House is the company’s homeware brand, offering a wide range of products designed to enhance living spaces. The brand features high-quality cookware, home décor, bedding sets, throws, cushions, as well as seasonal decorations and accessories. Kirkton House is known for its affordability, quality, and diverse designs, making shopping for homeware available during regular shopping trips at ALDI stores. With its new CELLIANT-infused infrared bedding, the brand is adding wellness options to its list of offerings.
CELLIANT’s partnership with ALDI marks the first time CELLIANT will be available in a grocery retail store, a meaningful step in making infrared technology, and the associated wellness benefits, more accessible to the everyday consumer. The relationship with ALDI AU will expand international growth for the brand, and the new retailer category will also make for innovative, high-quality wellness products at an affordable price point.
As our CEO Seth Casden said, “Infrared technology can have a major impact on your well-being, and at Hologenix, we believe that everyone deserves the opportunity to be the healthiest version of themselves. With the help and support of ALDI AU, more people will be able to reap the benefits of infrared technology and rest easy at night.”
Kirkton House will release the CELLIANT Recovery Pillow and the CELLIANT Recovery Mattress Protector in ALDI locations across Australia beginning December 14, 2024. The CELLIANT technology in both products captures and converts your body heat into infrared energy while you sleep, reflecting it back to the body to help you wake up recharged and ready to take on the day — not to mention helping your body regulate temperature, whether you run hot or cold.
CELLIANT is an ideal wellness technology for bedding applications due to its sleep-related benefits. CELLIANT infrared technology works by capturing body heat and converting it into infrared energy that is then returned to the body. This IR energy increases local circulation and cellular oxygenation, which set off a cascade of wellness benefits, including enhanced temperature regulation, faster recovery from fatigue and more energy. CELLIANT also boosts comfort and promotes restful sleep.
CELLIANT is a key ingredient in mattresses, pillows, sheets, blankets, sleepwear and more. If you’re interested in adding CELLIANT to your brand’s bedding collections, we’d love to hear from you. Fill out the form below to get in touch with our Business Development team.
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