How Does a CELLIANT Partnership Begin?

CELLIANT®’s relationship with brands using our technology is much more than just a transaction. We consider the brands we work with as true partners. We work cross-functionally to support our partners across product development, supply chain, marketing and regulatory considerations. And, the brands we work with must meet specific criteria to ensure the partnership has a strong foundation and is well set up to be mutually beneficial. In this article, we’ll take a 360° look at what it means to be a CELLIANT partner brand, including the process, benefits and advantages. 

The CELLIANT Sales Process

To begin, let’s break down the initial steps in the CELLIANT sales process. 


The first step is interest from the brand and CELLIANT in working together. On our side, we explore the potential brand partner and determine if there is a good strategic fit. There are a few main criteria we look for in a prospective brand partner to make this determination: 


We operate with the utmost level of respect for our partners’ proprietary ideas. So, in the best interest of protecting the integrity and confidentiality of our partners, as well as ourselves, CELLIANT requires all prospective partners to sign a mutual non-disclosure agreement. This allows both brands to share more openly, helping ensure we start on the best possible path to a successful partnership. 


Once the MNDA has been signed, the CELLIANT sales rep meets with the brand partner’s decision makers to present the CELLIANT advantage and technology, including a brand-specific presentation highlighting how CELLIANT differentiates your brand and offers unique positioning. This presentation is created collaboratively by all necessary CELLIANT teams: sales, marketing, supply chain, regulatory and leadership. This is also a great chance for the brand partner to share the product ideas they have in mind so that the business developer can start working with our supply chain team to begin initial discussions about how to bring their ideas to life.  


After discussion and presentations, if both the partner brand and CELLIANT decide to move forward to develop products together, the partnership is formalized by reviewing and signing the CELLIANT Brand License Agreement.  

What is the CELLIANT Brand License Agreement?

 The CELLIANT Brand License Agreement is a legally binding document that outlines the terms of partnering with CELLIANT and is designed to elevate both parties and create a foundation for the success of the products we develop together. Specifically, at a high level, it includes: 

What are the benefits of the CELLIANT Brand License Agreement?

The Brand License Agreement is proof of our commitment to partner closely with brands and be invested in the success of our brand partners products. The benefits to brands include:


In addition to establishing the above benefits, the Brand License Agreement will also confirm the pricing structure and payment considerations for the partnership. There are many benefits to the Brand License Agreement that go beyond price to add value to your brand, products and the partnership with CELLIANT. CELLIANT’s licensing model has been designed to maximize the benefit of adding CELLIANT to your products while also minimizing the cost.  

Determining the CELLIANT Licensing Fee

There are many factors that are taken into account when we create our licensing fees for your products. When determining our licensing fee, we may propose either a per-product flat fee or a percentage. Main factors that determine our fees include: 

Your CELLIANT business development representative will work with you to confirm the pricing that is standard for your industry/product and what you may be eligible for.


In order to better understand our licensing fee, we have created an infographic for you to share with your company’s decisionmakers. Click the button below to download this explanation of how our pricing structure works and why the CELLIANT licensing model is more cost-effective than a standard raw materials model.