We’re thrilled to partner with Decathlon, a world leader in sports retail, to infuse infrared performance and recovery benefits into their new, innovative products. The first product to launch is the Wedze Ski Sock, designed to give winter athletes the performance they expect from Decathlon, plus the power of CELLIANT infrared fibers. Our brand partnership is rooted in even more than creating products powered by infrared, and reflects our strong alignment of core values and cultures.
A family business founded in 1976, the first Decathlon store opened in Lille, France. Today, you can find Decathlon in 56 countries across 5 continents. Describing themselves as ‘sports enthusiasts who turned our passion into our job,’ Decathlon is a company built of sportspeople who believe sport is for everyone and that we are stronger together.
Their passion for sports and athletics certainly resonates here at CELLIANT. In fact, Hologenix’s Co-founder and CEO, Seth Casden, is a lifelong athlete who has completed many triathlons and brings his learnings in athletics into his role as CEO.
Decathlon is the largest sports retailer in the world with 2080 stores in 56 countries. But they are so much more than just a retailer. Decathlon is unique with an incredible network of in-house brands—over 20 of them—and, as a family business, they are always investing in research and development to bring athletes and sports lovers of all levels the equipment apparel and accessories they need at an accessible price point.
Decathlon currently offers gear for a huge number of sports, including but definitely not limited to:
We’re excited to kick off our collaboration in the skiing space, and look forward to innovating future IR products for a variety of sports with Decathlon.
Decathlon is serious about inclusivity in sports. They emphasize accessibility through affordable pricing and gear for all skill levels. While their price points help expand Decathlon’s customer base to include a wider range of sports enthusiasts, the brand does not cut any corners on quality or performance. By partnering with ingredient brands like CELLIANT, Decathlon amplifies their product offering with additional fabric technology. We’re proud to bring Decathlon customers infrared innovation that will help them perform stronger and feel their best while doing the things they love most.
Decathlon takes the impact they have on the world seriously. Taking a wholistic view on sustainability they cite three main pillars: developing people, preserving nature and creating sustainable value. They have some ambitious goals to reach by 2026, including:
Innovating in more sustainable ways is a priority here at CELLIANT, too. We are always working to learn and grow and are continually expanding our array of carrier types to include more environmentally friendly options, such as our recycled CELLIANT with REPREVE® and nature-based CELLIANT Viscose.
CELLIANT’s partnership with Decathlon includes a long-term vision to bring infrared innovation to a number of their product lines. We’re proud to partner with a brand that prides itself on research and development as well as making the world a better place through sport.
As our CEO Seth Casden puts it, “we salute Decathlon’s leadership in the sporting goods arena and their passion for designing, producing and distributing innovative products that enrich the outdoor experience for so many.”
The first product of our partnership is the Wedze Adult Ski sock. The name Wedze means ‘“slide, skid, jump” in the Savoyard dialect in the Alps where Decathlon is headquartered.
This is an over-the-calf compression sock that is thoughtfully designed to be as thin as possible for a supremely comfortable fit in the ski boot, while anti-friction thread and intentionally placed seams reduce any chance of irritation. The socks are also powered by CELLIANT technology to capture and convert body heat from the feet and lower legs into infrared energy, reflect it back into the body. This results in increased local circulation, improved cellular oxygenation in the feet and lower leg, thermoregulation and stronger performance.
Socks are an ideal application for CELLIANT. The Wedze ski sock also features a compression fit for a winning combination that results in a hardworking IR sock that empowers skiiers to be more comfortable as they take on the slopes.
The Wedze Adult Ski sock comes in a beautiful blue colorway in a variety of sizes and is available both online and in 800+ retail stores worldwide.
We’re so proud of our partnership with Decathlon and are looking forward to innovating many new products in the months and years to come. The Wedze Adult Ski socks are a great starting point, as CELLIANT is an ideal fit for socks and for winter sports and outdoor gear, offering consumers more functionality from the product and improved storytelling for the brand partner.
If you’re interested in adding CELLIANT to your brand’s athletic or winter collections, we’d love to hear from you. Fill out the form below to get in touch with our Business Development team.
CELLIANT infrared socks improve performance by increasing local circulation in the feet and lower leg (if the socks are high socks). This increased local circulation has been shown to improve strength, endurance, stamina and comfort—all things associated with improved performance.
CELLIANT infrared socks will help feet stay at the right temperature because the infrared technology improves local circulation. This helps the body more easily thermoregulate the temperature in the feet. So, if feet are cold, they’ll stay warmer and if they’re hot, they’ll stay cooler.
Yes, compression fit socks work very well with CELLIANT because they are complementary technologies. Both CELLIANT and compression fit help increase the local circulation.
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