DAGi + CELLIANT Partner to Launch Sleepwear Set
April 22, 2024 – We are excited to announce our collaboration with DAGi, one of the leading underwear brands in Turkey, to infuse infrared (IR) performance and…
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We are excited to expand our collaboration with Decathlon, a global retail and apparel sports leader, to infuse infrared performance and recovery benefits into their products. Following the launch of the Wedze Ski Sock in September, Decathlon is now launching a new activewear set that uses CELLIANT® technology to support performance and recovery.
What started as a small sports business in 1976 is now operating in five continents with over 2000 stores. Decathlon is a company built for people who believe sports are for everyone. They currently offer gear and apparel for a wide range of sports, including baseball, basketball, football, hockey, skiing, soccer, tennis, running, golf, mountaineering, yoga, surfing, and skateboarding.
By partnering with science-backed technologies like CELLIANT, they’re introducing advanced features and functionalities into their products to enhance the sporting experience and deliver physiological benefits from fabric to wearer.
As they continue to expand, Decathlon remains committed to its mission of a better future for all – empowering individuals to embrace healthier, happier lives through sports and exercise.
CELLIANT’s partnership with Decathlon includes a long-term vision to bring infrared (IR) innovation to a number of their product lines. Decathlon has long been recognized for providing high-quality sports gear at accessible price points, earning a reputation for reliability. Their goal in partnering with CELLIANT is to position themselves as leaders in technical innovation within the sporting goods and retail industry. By integrating CELLIANT® IR technology, they aim to fulfill a crucial need for enhanced technological functionality in their products.
As our CEO Seth Casden said, “We’re committed to creating a healthier world, and our partnership with Decathlon is a pivotal step towards achieving that goal. By integrating CELLIANT® technology into Decathlon’s highly acclaimed athletic apparel, we’re empowering athletes of all levels to unlock their full potential while optimizing their comfort and performance.”
The new activewear set, part of Decathlon’s Domyos collection, offers athletes a high-performance activewear solution that supports their performance goals and is designed for the “expert-lete” – defined as a self-assured athlete, confident in both body and abilities, who excels through dedicated practice, strong motivation, and mental commitment. The shirt features CELLIANT with REPREVE® Recycled Polyester, a sustainable performance fibers made, in part, from recycled plastic bottles.
It is exciting to see our two companies joining forces to truly impact the sports apparel industry. Further, we are excited to announce that the training set will be promoted at HYROX, a world-renowned global fitness competition that combines indoor running, functional movement, and repetition that tests the limits of “expert-letes” around the world who understand that every advantage counts.
CELLIANT’s ability to harness heat and return it to the body as infrared light has been clinically demonstrated to increase local circulation and cellular oxygenation. These physiological changes result in a cascade of performance advantages, including increased stamina, endurance, speed and energy. For brands in the athletic space, these benefits are necessary to differentiating your products and providing the extra technical edge that athletes and fitness enthusiasts covet.
If you’re interested in adding CELLIANT to your brand’s athletic collections, we’d love to hear from you. Fill out the form below to get in touch with our Business Development team.
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