Welcome to our industry spotlight series, where we take a deep dive into the industries where CELLIANT is making its mark. In this article, we look at the airline industry and the luxury travel market, discussing how CELLIANT infrared fabric technology can help airline brands tap into the wellness market to differentiate themselves. In particular, we look at the growth in first-class and business class air travel, how CELLIANT seamlessly integrates into the first-class experience, the different textile products airlines can infuse with infrared technology, and ultimately how CELLIANT wellness benefits offset the negative effects of air travel, helping airlines stand out and build loyalty.
Luxury travel is on the rise and, within that, first-class travel is booming as major U.S. airlines are expanding premium seating by 25 to 75 percent in portions of their fleets. And it isn’t just in the U.S. According to the Financial Times, Lufthansa, Air France-KLM, and Etihad, among other major airlines, have seen significant boosts in luxury travel.
In that same Financial Times article, Nigel Goode, chair of aircraft interiors designers, PriestmanGoode, says airlines are focused on designing cabins that appeal to a younger audience and that new generations will want something different.
That ‘something different’ could be infused right into the airline fabrics. Infrared textile technology, CELLIANT®, offers airlines a way to bring wellness benefits to luxury and business passengers.
Ask almost any airplane traveler about their feet during a flight and you’ll likely hear about uncomfortable, swollen feet and legs. There are several reasons for it, but one main reason is the effect of high altitude on the circulatory system. Along with swelling, an airplane’s temperature control rarely works for everyone, with most people either too hot or too cold. CELLIANT infrared technology can mitigate these issues and bring wellness to airline travel for passengers and crew alike, by being embedded in several different textile applications:
In addition to commercial airline interior design, with luxury travel booming, there is incredible potential to bring infrared fabric technology to long-haul cabins, pods and private jets.
Now that we have mentioned it several times, you may be wondering, what is CELLIANT? CELLIANT is a blend of naturally occurring minerals and is embedded in textiles and has been proven to increase local circulation and cellular oxygenation. This leads to a long list of wellness benefits that are relevant to airlines, including:
Let’s dive deeper into what these wellness benefits mean for first-class and business travelers discovering the infrared advantage in flight.
Similar to compression technology, CELLIANT has been shown to increase local circulation which can help mitigate swelling in the feet and lower legs, especially with an application where the fabric is in contact with the lower leg and foot, such as uniforms and blankets. Our CELLIANT IR socks are a popular pick with travelers and most of our staff will not travel without them.
CELLIANT’s ability to increase local circulation helps the body regulate its temperature. That means CELLIANT infused fabrics help passengers and crew stay at the right temperature throughout the flight so they are more comfortable and can rest easier.
CELLIANT infrared technology can help improve sleep quality and ease of falling asleep. Passengers who cuddle up with a CELLIANT infused blanket and pillow can rest easier on longer routes in hopes of minimizing the experience of jet lag.
CELLIANT captures and converts body heat into infrared energy, improving cellular oxygenation and increasing local circulation, providing more energy, stamina and endurance. Crew members in a CELLIANT-infused uniform may find themselves feeling fresher and more energetic during their shift as they fly their way through time zones, while guests disembark feeling fresher than ever after a flight.
CELLIANT meets brand and consumer expectations for quality, earth-friendly fabrics. We have CELLIANT with REPREVE, a partnership with REPREVE, the world leaders in recycled polyester. These sustainable fibers are made from recycled plastic bottles and pre-consumer waste.
Additionally, we offer CELLIANT Viscose, created in partnership with Kelheim Fibres, and is certified by FSC® or PEFC™, which guarantees the origin of the raw materials is in sustainably managed sources. CELLIANT Viscose is a flexible fiber, blending beautifully with many other fiber types. No matter which fiber CELLIANT is blended with, the result is durable. Since CELLIANT is embedded directly into the fiber, it will not wear out or wash out.
These wellness benefits along with sustainable options have the potential to build brand loyalty and add an additional layer of storytelling to any airline brand.
Airline brands, especially in the luxury travel space, need every edge to differentiate their brand and grow customer loyalty. CELLIANT can bring wellness benefits, sustainability, differentiation and compelling product storytelling to any transportation brand. To learn more about how to incorporate CELLIANT into airline fabrics for your brand, fill out the form below to set up a meeting with our business development team.
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