ABOUT THE AUTHOR

Lucas Tyson is a Senior Business Developer at Hologenix, assisting North American brand partners with the integration of CELLIANT®️ into their textile-based products, partnering throughout the product development and sell-through process. Lucas has over 15 years of experience in the apparel, footwear, and fiber advocacy spaces with a particular affinity for trend analysis, sportswear, retail, and inventory management.

Prior to Hologenix, Lucas was instrumental in increasing The Woolmark Company’s account base as he initiated key account partnerships that included high-caliber luxury and heritage retail brands. He has authored content for Inside Outdoor Magazine, Retail TouchPoints, Small Business CEO, and has showcased technical expertise as a keynote speaker for the Advanced Textiles Conference, Southern Textile Research Conference and more.