For the Love of Animals: Our New Partnership with AVANTI
In the era of remote and hybrid work environments, pets are becoming an even more central part of our day-to-day lives as desk companions, mid-day walk partners and, of course, man and woman’s best friends. So it comes as no surprise that pet and dog health are of the highest priority for pet owners. At CELLIANT® we absolutely love animals (especially our dog friends) so we couldn’t be more excited to partner with AVANTI in their mission to create animal wellness products that have the same high quality that we look for in our own wellness products.
AVANTI creates sustainable, design-forward pet products for pet lovers across the world. Based in New Delhi, India, their products are currently sold in over 25 countries, including the USA, the UK, Europe, Australia, and Japan. Always looking to innovate unique, differentiated products, Avanti set out to create a solution that infused wellness benefits and performance functionality into pet bedding, all while ensuring the product would have a positive environmental impact. And that’s where CELLIANT comes in.
Infrared Solutions for Pet Wellbeing
In their mission to become champions of performance products in the pet wellness space, AVANTI began researching ways to embed performance elements directly into their fabrics and materials. They discovered that brands like Under Armour are already leveraging infrared energy to enhance the physiological and functional properties of their products and were inspired to harness the benefits of infrared within their own products. As the leaders in infrared bio-responsive textiles, CELLIANT was a natural fit for AVANTI’s mission. Our blend of all-natural, non-conflict minerals works by capturing and converting body heat into full spectrum infrared energy which increases local circulation to promote restful sleep, comfort and faster recovery.
And so, the AVANTI x CELLIANT partnership was born. AVANTI introduced their &RESPOND collection featuring sustainable performance products powered by CELLIANT at Interzoo, the world’s largest pet conference. The conference featured their premiere line of infrared canine sleeping solutions made from GRS-certified 100% recycled polyester CELLIANT yarns. The infrared dog beds uphold AVANTI’s strong sustainability stance without sacrificing comfort or quality, with luxury elements like orthopedic memory foam and skid-resistant bases to elevate the bedding further for maximum comfort and pet wellbeing. The AVANTI x CELLIANT dog bed comes in three different shapes and three colorways selected for their natural association with wellness, designed to blend aesthetically with your household décor and furniture.
While not available for retail yet, following a successful Interzoo show we hope to see AVANTI’s &RESPOND collection coming to the shelves of your favorite pet product store soon. In the meantime, we’re thrilled to be partnered with AVANTI and look forward to future collaborations. If you are interested in incorporating CELLIANT infrared technology into your own brand’s products, click here to learn how to get in touch with the CELLIANT team.