In celebration of their 10-year anniversary, Be Original Americas commemorated the achievements made over the years, by kicking off a North American celebratory exhibition in the fall of last year. Curated by Adrian Madlener and in collaboration with the ACE Hotel Group, “Originality Deconstructed” is a traveling exhibition that opened in October 2022. Each exhibition ran over the course of a week and half, beginning in New York City, and then, traveling to the west coast, stopping in Palm Springs and making their final exhibition stop in downtown Los Angeles. The capsule exhibition focused on celebrating creativity by pulling back the curtain on the “how” and “why” behind new, innovative products from various brands.
In January of 2023, our partners at Designtex approached CELLIANT® with the opportunity to co-present at Be Original Americas’ “Originality Deconstructed” Los Angeles exhibit. As an ingredient brand that often uses our deconstructed format to showcase the “how it’s made” and the “how it works”, we were absolutely flattered. Over the course of the next few months, the CELLIANT team worked hand in hand with the Designtex team to translate the exhibit’s vision into real life. The result was life size displays of four large canisters, each individually filled with CELLIANTs proprietary bioceramic minerals, CELLIANT masterbatch, CELLIANT fiber and CELLIANT fabric backing. The cannister display sat directly in front of a final finishing Designtex CELLIANT fabric backing – offering the audience a unique way to understand how material sciences translate to the final upholstery product, ultimately providing built-in health and wellness benefits.
The Be Original Americas exhibit was just the latest step in what has been a history of textile revolution between CELLIANT and Designtex. In 2020, our partnership with these world leaders in design and manufacturing of applied materials for built environments, Designtex CELLIANT, was formally launched. Designtex CELLIANT is a proprietary textile backing. It’s clinically demonstrated to harness and recycle a person’s body heat into infrared energy, which increases local circulation and cellular oxygenation to help thermoregulate, increase energy and promise wellbeing. The Designtex CELLIANT backing is applied to furniture pieces, typically for use in contract and commercial settings such as offices, waiting areas, lobbies and guest rooms. The collection is offered in a variety of colors and fabrications, including polyester cotton, silicone, polyester acrylic and 100% postconsumer recycled polyester.
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