Welcome to our industry spotlight series, where we look at various industries where CELLIANT® infrared technology can make a big difference. Other articles in the series include applications in the hospitality, airlines, automotive, upholstery, FemTech and athletic recovery spaces. In this article, we get into the sleep and bedding industries to see how CELLIANT technology fits in and can give brands a competitive advantage.
Wellness continues to be of high priority for consumers, evidenced by a 2022 McKinsey survey that shows that about 50% of Americans now report wellness as a top priority in their day-to-day lives. Industry trends suggest that this will continue to rise. One important aspect of wellness is sleep. Prioritizing sleep, in terms of both quality and quantity, is an essential part of building good health and wellness habits. Getting the proper amount of sleep—meaning at least 7 hours a night for adults—can reduce stress, lower your risk for certain health conditions, improve your mood and promote good physical and mental wellbeing. And yet, 1 in 3 Americans report not getting enough sleep each night, according to the CDC.
Sleep disruptions can be caused by a range of factors, such as stress, lifestyle habits, work hours or having a less-than-ideal sleeping environment, among many others. While sleep products alone cannot alleviate many of these factors, enhanced wellness functionality in bedding, mattresses and sleepwear can appeal to consumers who are trying to build a better sleep routine. Fabric technology and ingredient partners like CELLIANT offer brands a ready-made, science-backed way to add wellness benefits into new or existing sleep collections.
When embedded into mattresses, sheets, pillows, duvets and blankets, CELLIANT offers both functional benefits and physiological benefits. CELLIANT’s functional benefits, such as quick-drying and odor inhibiting capabilities, provide value in many sleep applications, but, in this context, we will focus on the physiological benefits associated with infrared bedding.
CELLIANT has been clinically demonstrated to increase local circulation and cellular oxygenation which results in a cascade of wellness benefits, many of which promote restful sleep when infused into top-of-bed textile products and mattresses. Let’s break down these benefits in detail.
Some people are ‘cold sleepers’ and others are ‘hot sleepers.’ Both types can end up having trouble falling asleep, staying asleep, or getting back to sleep after waking in the middle of the night. In fact, temperature is one of the key factors that contributes to sleep quality. Temperature-related sleep disturbances aren’t just annoying; they can be detrimental to sleepers’ waking hours.
Circulation plays an important role in the body’s ability to self-regulate temperature. As sleepers’ bodies emit heat, CELLIANT sleep products capture that heat and convert it into infrared energy. This infrared energy is reflected back into the body and, as has been mentioned, is clinically demonstrated to increase local circulation. After just a few nights of sleeping with CELLIANT-powered products, people often report feeling better rested because they haven’t been burdened by feeling too hot or cold.
It’s common for those who work out or exercise regularly to experience a buildup of lactic acid within their muscles. While this is normal, it is one factor that can lead to seriously fatigued muscles. An exhausted body can be hard to ignore and lead to trouble relaxing at bedtime.
Fortunately, CELLIANT infrared bedding and bioceramic recovery sleepwear can help your body recover faster by increasing local circulation and cellular oxygenation. Many brands that cater to athletes, including Tom Brady’s bioceramic pajama collection with Under Armour, use CELLIANT infrared fabric technology in their sleep products for this reason.
Human beings and other warm-blooded creatures like dogs and cats emit energy as heat, even when they are at rest. CELLIANT-powered bio-responsive textiles are capable of harnessing that energy in the form of body heat. The captured heat is automatically converted into infrared energy and re-emitted to the body.
Essentially, CELLIANT takes energy that would normally be lost and recycles it to be useful again.
Considering the average American will spend approximately 36 years of their life in bed, investing in a mattress for better sleep can pay off handsomely. Infrared mattresses are perfect for people of all ages, whether you are a sports enthusiast who prioritizes athletic recovery or a working professional looking to recharge after long days in the office. CELLIANT has partnered with leading global mattress brands, including:
CELLIANT materials can be found in numerous types of above-mattress bedding. Case in point: Sleepletics and Purecare offer sheets, pillows, and blankets that use infrared technology to prompt overnight recovery for sleepers. Centa-Star and Blackroll have joined the luxury blanket market, too, with their CELLIANT-infused offerings.
What people wear to bed can make as much difference in their experience as the mattresses and bedding they prefer. That’s why leading sleepwear brands such as Duluth Trading Co., Lunya & Lahgo, DFND, Calvin Klein and Mey have partnered with CELLIANT on current and past collections. All of our partners create thermoregulating clothing lines with the promise of a designer touch backed by the science of CELLIANT bioceramic fiber technology.
Pets are family to many people, meaning their sleep is just as important — and just as likely to be interrupted or uncomfortable. To aid in helping our best friends get the rest and recovery they deserve, Avanti Pets, Woofmat and Draper Therapies have introduced CELLIANT-powered productspet beds into the market with excellent results.
In addition to our clinical trials that demonstrate CELLIANT’s potential for sleep applications, we are energized by the positive reception from our brand partners’ customers. You can explore more CELLIANT product reviews and brand partner feedback in our Testimonials Booklet.
“I own 7 sets of Purecare CELLIANT sheets and absolutely love them. They are the perfect blend of soft, crisp, and fresh. Not to mention they literally last for years and come in several colors!” – Karen S. (Purecare)
All things considered, adding CELLIANT to your sleep products can help your brand stand out in a competitive marketplace, all by harnessing the advantage of infrared. And, CELLIANT can be blended with cotton, micromodel, Lyocell, wool, cashmere, plant-based viscose fibers, and so many other materials, making it versatile for all different types of bedroom products. In other words, it’s the durable, eco-friendly choice for sleepwear brands looking for a seriously unique differentiator.
Are you interested in incorporating CELLIANT into your next sleep innovation or collection? Fill out the form below to contact our team and discover the revolutionary applications that use CELLIANT to unlock consumers’ full human potential—even when they’re fast asleep.
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